About the Kite Brand

The name of the brand speaks for itself. It is a symbol of lightness, a moment of sincere joy, a feeling of soaring and freedom without limits… When you have a backpack behind your back, you have everything you need and your hands are free.

What really inspires us in making Kite backpacks and what we try to pass to our customers is freedom of living our lives to the fullest, caring about ourselves and others, flavoring this world with beauty, joy and comfort.

Kite backpacks and stationery have been manufactured for more than ten years now.

 2007 – The first Kite collections and the beginning of a great journey. Every year we present a new collection, born from hundreds of hours of team work by experts in orthopedics, design, fabrics and stationery.

 2017 – Kite presses on to perfection redesigning Kite logo. Now it’s laconic, on top of trends and looks equally natural on backpacks for youth and kids.

2018 – New designer lines in textile and stationery were developed specially for Kite brand: BeSound and Botanique – for teenagers and youth, Lovely Sophie and Jolliers – for kids. 

Kite never rests. The brand is constantly improving its products, finds new design ideas to make urban and school backpacks, bags, pencil cases and stationery meet our customers’ demands, make their lives better and echo in their hearts.

Principles we follow developing every new collection:

Always atop the fashion wave

Cheerful, curious, daring, romantic, vivid, defiant, stylish, active, ambitious – that’s how diverse our customers are, each with a different lifestyle, and everyone can find a Kite backpack of his own.

Latest fashion trends, versatility of fashion-forms, trendy color combinations, multi-textured fabrics (polyester, PU leather, canvas, suede) and trimmings, eye-catching details including linings, zippers and sliders, crafty prints, licensed images of favorite characters on products for kids – all these are integral components of unique Kite designs.

Care and comfort

We understand that kid’s health is directly dependent on school backpack frame design. It’s important to minimize pressure to the child’s spine. That’s why patented orthopedic backs were designed specifically for Kite school backpacks. We also believe that it’s important for adults as well as teenagers to have comfortable backpacks, regardless of their style, and we thoroughly consider this fact while designing Kite backs and straps. All Kite backpacks and bags weigh between 0.4 kg and 1 kg, which means you can pack more useful items without overloading your back.

Quality and sustainable fabrics only

Special attention is paid to the selection of fabrics, which undergo wear and tear resistance tests, resulting in their looking like new for many years. Scrupulous selection of accessories prevents consumers from troubles with zippers and sliders. That’s why Kite backpacks look neat and function properly even after being actively used for a long time.

Kite presents its textile collection in groups:


City line offers fashionable urban backpacks with simplified functionality. These backpacks are designed for your freedom in the city rush while using transportation, on foot, or riding a bike. This line of urban backpacks and accessories features durable textured fabrics, lighter frame and ultramodern design giving you a chance to stand out from the crowd.

See more

02Kite Sport

Sport backpacks and sport shoe bags will soundly settle in your everyday life, if you spend lots of time on the go. Accessories in this line feature spacious compartments, padded backs and chest straps to relieve stress off the spine. Some of these models are fitted with fasteners for skateboards. These special features make Sport backpacks ideal companions in everyday sport trainings, bike rides and hikes.

See more

03Kite Fashion

Backpacks have already become signature attributes in collections of world fashion brands. A fashion backpack is a trendy accessory that can be appropriate with your everyday wear as well as with elegant business or evening attire. Fashion backpacks for ladies manifest the hottest trends, versatility of forms and textures, elegant trimmings. The new collection also includes trendy makeup purses.

See more

04Kite Education teens

Education teens backpacks are a combination of backpack functionality and a stylish accessory. They are distinguished by soft forms, orthopedic backs, smart interior space with organizers, bright designs for boys and girls between the age of 13 and 17. Diversity of forms, prints and decorations gives each teenager a chance to choose a stylish backpack harmonious to his or her spirit.

See more

05Kite Education

Modern framed, semi-framed and soft Education line backpacks take into account all peculiarities of being used by younger schoolchildren. All models are fitted with anatomic Ergo Kids, Ergo Teens or Air Comfort systems with adjustable S-shape straps. Such design equally distributes load on your child’s back and shoulders. Convenient compartments, interior separators and organizers allow easy placement of school necessities. Quality fabrics and accessories help these backpacks preserve neat looks and functionality for quite a long time. Kite backpacks beat others in endurance!

See more

06Kite Kids

Kids is a line of colorful preschool backpacks and small bags for little kids. Trying out “grown-up” accessories a child can feel more independent and organized. Whether headed to a kindergarten or an early childhood development center, your kids will eagerly trust the Kite backpack with their most valuable stuff. And a cherry on top: Kite preschool backpack is just your kids’ another toy, which they won’t want to let go.

See more